Post #3 for the SUVOA “trickle blog”

The SUVOA: we make Hummers look pretty

Here’s the 3rd in my five part series on the use of the “trickle blog” technique. Check here for what I am talking about.

The Sports Utility Vehicles Owners Association is in the business of standing up for the American “right” to drive large SUV’s. No surprise that the SUVOA is run by a former lobbyist and PR guy whose major clients were the Detroit Automakers who think “vehicle emissions standards”are akin to the devil himself.

Another company that plays a prominent role in the activities of the SUVOA is a public relations company out of Detroit (big surprise) called Stratacomm. Any guesses who Stratacomm’s client list includes? You guessed it the Big Auto makers.

So is the SUVOA fighting for the “rights” of soccer moms and Lincoln Navigators across the U S of A? Like my grandpa used to say: “If it looks like an industry front group and smells like an industry front group, 9 times out of 10 you’ve got yerself a bonafide ”

Grandpa was wise indeed.

Post #2 for the SUVOA “trickle blog”

So last week I started a series of posts on the SUV Owners of America — a “grassroots” (astroturf) group set up by a former lobbyist for the auto industry named Barry McCahill.

This group was set up to assist automakers in their lawsuit against the State of California over tougher greenhouse gas emissions standards for new vehicles. Above is a snapshot of one of their ads (check out the full size version here). This use of “third party advocacy” groups is a classic dirty trick used by corporations who are afraid to say what they really want to say, so they give these organizations money to do their dirty work for them.

Post #1 on the SUV Owners of America “trickle blogging” series

John Stauber, google jedi

So here you go. My first real-live action post on “owning” someone on Google using the “trickle blog” technique.

For those not in the know, here’s what I’m referring to.

I have a lot of poop on Barry McCahill and the SUV Owners of America.

Here’s what my friend John Stauber at Sourcewatch has on McCahill and the SUV Owners of America.

Want to get under your targetted evildoers skin? Try “trickle blogging”

UPDATE: after 4 “trickle blogs” on the SUVOA we made it the first page on Google. Check it out.

But it’s my right to drive a Hummer

So it might not make for interesting content (which is key to a good blog in the long run), but repeat posting on an organization or individual whose actions you oppose is one way to gain that person’s attention and potentially (if you start to get noticed by Google) owning them on Google and other popular search engines.

The point is that when people type in the words, say… I don’t know, “George Bush” they don’t get the site’s George W would hope we are all reading and instead they get your site and your message.

So check out this site, BushorChimp. When you type “george bush” into Google it is the 5th site listed for the president of the United States. Their point? Bush looks like a chimp — okay?!