John Stauber, google jedi
So here you go. My first real-live action post on “owning” someone on Google using the “trickle blog” technique.
For those not in the know, here’s what I’m referring to.
I have a lot of poop on Barry McCahill and the SUV Owners of America.
John Stauber is the master of owing people on Google. Try typing in any corporate flak or lobbyist and 9 times out of 10, Stauber and the folks at Sourcewatch come up on the first page. This is due to many factors, but one of the most important is that Sourcewatch is a Wiki site and it is being constantly updated – which is the equivalent of posting frequently.
With a large site like Staubers that is being constantly added to and updated, he creates a platform that Google and the other big search engines love. Until you have a big and popular site like sourcewatch you can mimic (kind of) the same type of thing that makes John’s site so darn google friendly. You can “trickle blog.”