UPDATE: after 4 “trickle blogs” on the SUVOA we made it the first page on Google. Check it out.
But it’s my right to drive a Hummer
So it might not make for interesting content (which is key to a good blog in the long run), but repeat posting on an organization or individual whose actions you oppose is one way to gain that person’s attention and potentially (if you start to get noticed by Google) owning them on Google and other popular search engines.
The point is that when people type in the words, say… I don’t know, “George Bush” they don’t get the site’s George W would hope we are all reading and instead they get your site and your message.
So check out this site, BushorChimp. When you type “george bush” into Google it is the 5th site listed for the president of the United States. Their point? Bush looks like a chimp — okay?!
So how did they get this high up on google for one of the most famous, er… infamous names on the internet? Probably for a few reasons: their web address has the word “bush” in it, they’ve had over 5 million visits in the last 7 years and, most importantly, at least in my opinion, they have frequently updated the site with new pictures of Bush looking like a shit-flinging chimp.
New content, frequently posted on the same person, increasing traffic (which I’ll write about shortly), and boom, before you (and your targeted evil-doer) know it, you own them on Google.
Here’s what it looks like in action. Check out my next five posts, they will be on a group called “The SUV Owners of America.” It’s an organization run by a PR firm with close ties to the Detroit Automakers. The SUVOA purpose is to frame driving a huge vehicle as a matter of American rights, no matter how big and environmentally damaging it might be.
These guys are working against everything scientists are telling us about the environmental and public health effects of vehicle emissions. I want to own them on Google, or at the least, let them know I am writing about them. Who knows, maybe the president Barry McCahill will write me a nasty letter or something.
Each time I post I will add a little bit of interesting content, instead of blowing all the dirt I have on these yahoos at once.
The more I post on them, the more chance I have of owning them on Google. Even if you don’t end up owning someone on Google, you will definitely get on your targets radar screen! So if you oppose the actions of some lowlife corporate apologist, like Barry McCahill, start a blog and just keep writing about them, over and over, and over, again.
I guarantee that the persistence will pay off.